Dr Angela MacOscar is Head of Innovation at Northumbrian Water. She has a passion for innovation and helps businesses embed an innovation culture within the workforce, creates processes and strategies that will result in purpose driven and tangible innovation output. Leveraging her cross sector expertise, she has a proven track record of creating product and commercial innovations across multiple fast moving consumer goods (FMCG) categories that have successfully built the business. Notably managing the front end innovation pipeline of a billion dollar franchise and created a new market segment within a commodity sector. A PhD physical chemist and a recognized creator of novel methods to identify new and relevant insights. Angela is a strategic thinker who thinks ‘out of the box’ to create novel solutions. Angela is highly collaborative, a maximiser of ideas and people and excels at providing focus by making the complex simple.